Nerds are a form of candy currently sold by Nestlé under their Willy Wonka Candy Company brand.
Nerds were first created and then launched in 1983 by Kevin Ruby Deering, who was Brand Manager, eventually becoming Vice President of Marketing and Technical Services until he left in 1992. Robert Boutin led his team with the product development and commercialization of Nerds. Nerds became the "Candy of the Year" in 1985 by NCWA.
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Nerds are small irregularly-shaped sweets that come in a variety of flavors and are usually sold in a box that has two separate flavors, each with a separate opening mechanism. Nerds are anthropomorphized on the cover of its distinctive box package. The separation of two distinct flavors in one commodity has generated success for Nerds.
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